When Your own Initials Are Enough
When Your Own Initials Are Enough is a rumination on the artist's name as semiotic device. It contemplates the [semiotic] impact of the artist name on the reception of the work in the mind of the viewer. Does the artist name influence the prestige of the work? Does gender, race or nationality bring associations to the work? Recognizable names from the tropes of art history are assembled and reassembled here using the letters of the artist's own name. As artist manipulates semiotic codes within the work, can they not also manipulate these codes beyond and surrounding the work? Naming and renaming is laid upon the table. Quoting Bottega Veneta in the title of the work is a reference to the designer's stance against the cult of the designer. And so this work subtly questions the cult of the artist.
When Your Own Initials Are Enough, 2013; Dictionary of Painters, Book of Pseudonyms, Artist books; Dimensions variable